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Alpha Watch: Black Rough

Artist: WeWood
Model: ALPHASW
Style: ALPHASW
Price: $160.00
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Alpha commands attention with a bold case featuring scratch-proof glass, easy to read indices, and a new date aperture all set into a strong wooden face. Alpha is as practical as it is fashionable.

African blackwood (Black) Dalbergia melanoxylon (Mpingo): Among the densest and hardest woods in the world, African Blackwood is native to the central and southern African Savannah. Its durability and rich coloring makes it a popular choice for woodwind instruments. The African Blackwood's use dates back to the time of the ancient Egyptians, where it was used to create exquisite furniture for nobles.

The artists collaborates with Trees For The Future, Treedom and American Forests to plant a tree for every timepiece purchased. The Goal is to help restore Mother Nature, one watch at a time, by planting a tree for every watch. Since 2011, the artists has planted over 420,000 trees with their partners and sets challenging target for 2016 and beyond. One such challenge is our goal of planting 1 million tree by 2020. Keeping forests healthy and happy keeps us healthy and happy, and they like to keep this reminder on their wrists.

Due to the season and age of the wood, colors may be darker or lighter (within reason and hue) than the photo. The sun, temperature, and climate all play huge roles in the color changing process.

  • African blackwood
  • Hardened, scratch-proof mineral glass
  • Hypo-allergenic
  • Free of toxic chemical
  • Mostly recycled material packaging is 100% recyclable
  • A tree planted for each watch purchased
  • Miyota movement
  • 3 hand dial
  • Date window
  • Metal foldover clasp
  • 1⅞″ × 2¼″ (face)

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